Lorem Ipsum Youtube
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| Lorem Ipsum Youtube |
We are online more than ever, glued to
computers at work, and smartphones and tablets at home, during commutes
and everywhere in between. But how are we filling up all that extra
screen time other than checking social media, playing games and reading
articles?
We're watching videos, preferably funny ones.
Since 2009, the
percentage of adults watching or downloading online videos has gone up
from 69% to 78%, according to new research from the Pew Internet & American Life Project.
The most popular way of viewing clips is streaming them through
video-sharing sites such as YouTube, followed by regular websites, apps
and via social media. Thirty-six percent of people bother to download
entire video files.
Comedy videos are hands
down the most popular genre, holding on to the No. 1 spot from four
years ago. Fifty-eight percent of adults are giggling along to comedy
videos, and 56% are getting guidance from how-to videos. Music videos
also have taken off in those four years, and now half of adults watch
them.
Pornography was at the bottom of the list of video categories -- after sports and advertisements. Only
12% of people reported watching adult videos online. Twenty-five
percent of men admitted to viewing adult content, while 8% of female
respondents did.
Regular people are filming and uploading a large chunk of online videos.
In four years, the
percentage of American adults posting videos online has shot up from 14%
to 31%. The majority of people are uploading a video someone else
created, but 18% of online adults shot and shared videos themselves.
The publicly shared
moments are mostly mundane -- 58% of the shooters are uploading clips of
people they know doing "everyday" things. The next most popular subject
matter is people shooting themselves and their friends hamming it up
for the camera for a laugh. Finally, 54% shared videos of events they
attended, which may explain what the sea of people watching concerts
through their smartphones instead of looking at the stage do with their
videos.
Smartphones play a big
role in the surge in amateur filmmakers. Anyone with a smartphone or
tablet can capture spontaneous moments or whip up their own attempts at
stardom. Forty percent of adults are recording video on their phones,
and 41% are watching videos from the devices.
Not surprisingly, a bit
of stardom is what many people are aiming for with their videos. More
than a third of the people posting videos online hope one of their
creations will go viral. Five percent of people posting videos regretted
sharing something in the past.
Pew credits sharing
sites such as YouTube and Vimeo as being the "main driving force" behind
the video-watching trend. Back in 2006, 33% of people said they were
using these types of sites. Now that number is 72%.
Apps such as Vine and other social media tools are becoming a popular way to share and consume videos directly from a phone.
The study was part of
Pew's ongoing look at how Americans use the Internet. The phone survey
of 1,003 American adults was conducted in July. The sampling error was
plus or minus 3.6 percentage points.
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